So if you’ve been around for a minute then you’ve probably heard people using the term “personal brand”, but what does that mean and who needs one? Do you? Read below and see what you think. I feel that most businesses and professionals can benefit from having a personal brand, but there are probably some who don’t really need to bother with it.
First, what does it even mean to have a personal brand?
Basically, it’s how you connect with your ideal client and building relationships with those around you. It’s about how you make people feel – not just having a pretty logo and awesome colors. We’re talking about letting people get to know the person behind the business. Jeff Bezos, CEO & Founder of Amazon put it this way: “Your personal brand is what other people say about you when you leave the room. It’s your professional reputation.”.
So who needs to have a personal brand?
Any business owner or professional can benefit from having a personal brand. Whether you’re a florist, sell jewelry or cars, having a personal connection with your audience creates loyalty with them. It encourages them to refer you to friends and be lifelong supporters of your business.
Who are you talking to?
If you own a business you most likely have your ideal client identified. You know how old he or she is, what kind of car they drive, where they shop, etc. If you don’t have this, I’d highly recommend you take a little bit to nail this down. Getting as detailed as you can really help to hone in on your message and talk directly with who you want to and who you can serve best. It’s so much easier to talk to someone you can identify…rather than having the mentality of “whoever pays me is my ideal client”. lol 🙂
To dive into this further, you might find this article from Forbes interesting.
One great way to portray your personal brand to your ideal client is through images. And guess what? I can help you with that! 🙂 If you’re curious what all is involved in a personal brand photo shoot, check this out and let me know if I can answer any questions for you or book your session!
I hope this helped you to know whether or not you need to worry about a personal brand. So what do you think? Do you need one? If you own a business, tell me who you serve in the comments and be sure to link to your website – maybe another reader needs what you have to offer! 🙂
Until next time friends,